B2B Marketplace UX
Designed all major user flows and interactions for a mobile-first e-commerce platform serving 100K users. Role: Lead Designer
Read case study →Design that solves real problems
I craft digital products for growth-stage teams. 52,354 projects shipped.
Last updated 2026-05-28 07:55 UTC. See my work →
Featured Projects
Design Tool Integration
Reimagined onboarding and payment flows for a home goods marketplace, improving conversion by 18 points. Role: Product Designer
Read case study →Design System at Scale
Redesigned a customer portal improving self-service adoption by 40% and reducing support tickets by 60%. Role: Design Director
Read case study →Services
Product Strategy
From concept to spec, defining your MVP through workshops
UX/UI Design
Pixel-perfect interfaces across web. I ship design systems
Design Leadership
Build design practice. I offer process improvement
Working with
Brought both strategic thinking and meticulous execution. We shipped faster together than any previous team.
— Marcus Reid, Chief Product Officer, Global SaaS Platform
Rare designer who understands both the user side and the business side. Shipped something we're still proud of.
— Dr. Ahmed Hassan, Design Lead, Design-Driven Startup
Gets both the human side and the business side of products. Shipped something we remain proud of years later.
— David Okonkwo, Principal Designer, Fortune 500 Tech
Let's talk
I'm booking for retainers. 2026 cycles are filling up.
Insights
The Case Against Parity in Design
If your handoff feels broken and painful, you're in good company. I outline the framework I use for async-first design collaboration.
The Prototype-First Philosophy
The accessibility mandate is here. Achieving WCAG AA at scale without losing velocity requires a completely different mindset.
The Diagram Nobody Talks About
Building products that matter means understanding not just what users do, but why they do it, and serving that purpose faithfully.